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              • MORE MARKET STATS

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                      1. Work That Speaks | Ad Reviews | 26 April To 02 May 2021

                        Brands that cut through: PhonePe, Cadbury Dairy Milk, Kia India, Pregaall gambling sites, MPL, Revital, Upstox, Motilal Oswal, Vi, Finolex, Moj, Snapdeal, Bisleri.

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                                  • Brand campaigns that deserve to be in the spotlight this week.

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                                            • Indian mobile gaming market increased at a compound annual growth rate of 21% from 2014 to 2020 and is expected to cross the 41% mark each year post-2020.

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                                                        A Successful experiential marketing strategy must promote the brand’s message and values.

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                                                                          Businesses should use Covid-19 as an opportunity to cut loss-making lines and focus on the part of the business that survived this crisis

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                                                                                    With a no-code solution, the business only needs to define a flow, construct a layout and add components via drag and drop.

                                                                                        1. Brand campaigns that broke through the clutter.

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                                                                                                            While brands must do more to make sustainability a core business value, customers must also take onus for taking care of the environment by insisting on sustainable solutions

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                                                                                                                      • Employees who feel respected and work in an environment that reflects positivity are more grateful to their employers

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                                                                                                                                    Any new music creation needs visibility to work and today, the most effective way to gain visibility for a product or service is through content creators on different platforms.

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                                                                                                                                                Categories that do well in the morning are education and gaming as they start to see increased activity at 9am.

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                                                                                                                                                        Trust gets built over time with repetition of ‘expected outcomes’, accruing confidence in the relationship

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                                                                                                                                                                1. While omnichannel strategies undoubtedly pay off in the long run, it is important to devise one that suits your business model the best

                                                                                                                                                                      1. Brands need to realise that there is Bharat that goes far beyond the major metros

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                                                                                                                                                                                          • When consumers view promotional messages without realising the commercial intent of the advertisements, it becomes misleading, resulting in violation of regulations and abuse of consumer trust.
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                                                                                                                                                                                                            This consumption of audio content is coming primarily from the millennials and Gen Z.

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                                                                                                                                                                                                                For brands to ride the wave of a moment, it has to be either relevant, memorable or persuasive

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                                                                                                                                                                                                                  • Year on Year the trends of videos as a marketing tool have been growing on exponentially and that is not stopping anytime soon

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                                                                                                                                                                                                                              • Brand campaigns that deserve to be in the spotlight.

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