1. <th id="b4vhpdgt" style="display:none !important"></th>

    2. <del id="qt0ql779" style="display:none !important"></del>

      <del id="120u8mnb" style="display:none !important"></del>

    3. <wbr id="275x6gbs" style="display:none !important"></wbr><i id="4nmfj0ww" style="display:none !important"><meter id="gq6275ib" style="display:none !important"></meter></i><h3 id="728getc2" style="display:none !important"><select id="ebw240w5" style="display:none !important"></select></h3>

    4. <area id="z6hp0pjk" style="display:none !important"></area>

            <bdo id="m352qwig" style="display:none !important"></bdo>

                • MORE MARKET STATS

                      • <tt id="cupf0ufg" style="display:none !important"></tt>
                      • <ins id="mm8sthu1" style="display:none !important"></ins><progress id="6m0ntdqy" style="display:none !important"><fieldset id="o8i7q16x" style="display:none !important"></fieldset></progress>

                                • <u id="t0a5l6ny" style="display:none !important"></u><sup id="818nk8ow" style="display:none !important"><i id="6ys4mzmk" style="display:none !important"></i></sup><details id="433ezgg5" style="display:none !important"><blockquote id="0vlkt880" style="display:none !important"></blockquote></details><table id="6x4w90fb" style="display:none !important"><samp id="u3nwka8v" style="display:none !important"></samp></table><dialog id="hs9prsx2" style="display:none !important"><wbr id="hcjix08c" style="display:none !important"></wbr><output id="74ug43bo" style="display:none !important"><q id="f4g07jdy" style="display:none !important"></q></output><img id="3qiafdhz" style="display:none !important"><output id="sr3wyoo4" style="display:none !important"></output></img><dir id="gen820s5" style="display:none !important"><mark id="2ud91bo0" style="display:none !important"></mark></dir></dialog><h1 id="kojei89a" style="display:none !important"><area id="qznuf766" style="display:none !important"></area></h1><img id="qigno60y" style="display:none !important"><audio id="jnwe5yx0" style="display:none !important"></audio><h4 id="ko32h0es" style="display:none !important"><summary id="jl00emq1" style="display:none !important"></summary></h4><figcaption id="ckrs35xr" style="display:none !important"><small id="ii194rw0" style="display:none !important"></small></figcaption><h2 id="tzekh5yl" style="display:none !important"><small id="850mlm7x" style="display:none !important"></small></h2><u id="ehgkw8a4" style="display:none !important"><h3 id="vkcyx2nk" style="display:none !important"></h3><label id="so73xb8n" style="display:none !important"><h2 id="r045et5e" style="display:none !important"></h2></label><source id="0s4le6pk" style="display:none !important"><dir id="1fh33o0n" style="display:none !important"></dir></source><thead id="tv1aw98m" style="display:none !important"><em id="1bh5k20m" style="display:none !important"></em></thead></u><h6 id="3128hlxx" style="display:none !important"><track id="r0xjk0jd" style="display:none !important"></track><i id="l6dwidwm" style="display:none !important"><noframes id="6dqhr022" style="display:none !important">

                                  real india online casino,casino hotels in india,junglee online movie,How video advertising is disrupting the marketing landscape

                                  March 14, 2021 2:35 PM
                                  <thead id="ud2mozac" style="display:none !important"></thead>

                                  <s id="w0y5n11q" style="display:none !important"></s>

                                • <small id="288tke9b" style="display:none !important"></small>

                                    <b id="340fzqmf" style="display:none !important"></b><tbody id="au9dldgv" style="display:none !important"><track id="com7890h" style="display:none !important"></track></tbody>

                                        1. icc-t20-world-cup-2020
                                          According to a Cisco report, global video traffic is expected to increase by 3x between 2016 and 2021According to a Cisco report, global video traffic is expected to increase by 3x between 2016 and 2021

                                          By Khushboo Solanki Sharma

                                          <mark id="2ys5nhtv" style="display:none !important"></mark><sub id="241rme9t" style="display:none !important"><sup id="soorag5d" style="display:none !important"></sup></sub><h3 id="yllsaw2u" style="display:none !important"><sup id="xoypd0i4" style="display:none !important"></sup></h3><font id="h625ch2c" style="display:none !important"><audio id="k2d0uvvx" style="display:none !important"></audio></font><s id="x0i44ct0" style="display:none !important"><b id="xs81wnc2" style="display:none !important"></b></s>

                                            Video Advertising has taken over the world by storm and opened a new chapter in the marketing landscape. The proliferation of emerging technologies, changing customer preferences and convergence of ‘new-age media’ has ushered a ‘connected’ era wherein cable has moved to fibre and showcasing to streaming. Prime-time, afternoon soap operas and the male-dominant audience are the thing of the past.

                                                    The penetration of smart and portable devices allows netizens to consume content anytime and anywhere. The video content creation tools and technology have become relatively more accessible and affordable, allowing even small-scale brands to advertise their products and services. The emergence of several OTT and social media platforms have made video advertising a sought-after option by marketers and users alike.

                                                    The dwindling attention span of users amid information explosion and brands’ emphasis on maintaining customer loyalties imply that video advertising is here to stay and bring a new dawn in the marketing world. According to an estimate, 92% of B2B audience consume video and about a billion videos are watched on YouTube daily. Moreover, video advertising leads to one-third of purchases. According to a Cisco report, global video traffic is expected to increase by 3x between 2016 and 2021.

                                                    Video score over traditional advertising medium for informing and educating the target audience and also generating sales. Experts opine that a video ad in a product description increases the chances of its purchase by 35%. By combining traits of showing and telling at the same time, videos generate high engagement and greater exposure than text or images. Social media is an excellent medium that has increased the chances of video exposure manifold. Over 700 videos are shared every minute on Twitter. Moreover, videos allow advertisers to target varied audiences across geographies and profile them based on their preference and genre. The access to advanced analytics tools has made it possible to track engagement, likes, shares and consumer sentiment to maximize the ROI on digital campaigns. Google’s latest functionality of showing Instagram and TikTok videos on a dedicated carousel in the search engine will be a shot in the arm for brands targeting to maximize exposure and build a strong recall across platforms.

                                                    Video Advertising is way ahead for brands and advertisers as we step in 2021 if they use the best storytelling, understand techniques and formats, and use the data intelligently. Here are a few tips for planning effective video advertisements.

                                                    Keep mobile advertising in mind: Netizens spend at least three hours daily on mobile phones and the YouTube estimates that video consumption has risen by 100% year-on-year. The key here lies in designing videos keeping the mobile audience in mind. Nowadays, video content is being increasingly delivered as HTML5 rather than Abode Flash Plug-in. There are several tools available to optimize video ads to improve their page load time and enable them to play on low bandwidth.

                                                    Set objectives and conceptualize content accordingly: Determine the objective of the video ad campaign in advance and devise a content strategy in line with those objectives. These objectives can be lead generation, traffic, or awareness. Customer-centricity should be the focus of video advertising campaigns. An effective video informs, educates and inspires viewers. The goal of the advertiser should be to strike an emotional connect with customers through powerful storytelling and curation of relatable content rather than aggressive pushing of a product or a service.

                                                    Play with formats: Micro-videos spanning to less than 10 seconds are gathering steam. These videos are a powerful medium to tap the tech-savvy millennial audience. But this phenomenon does not imply the death knell of 30 second- videos. An effective video advertising strategy should experiment with both formats, depending upon the campaign objectives and the demography of the target audience.

                                                    Understand streaming formats of videos: Videos streaming is available in various formats, including in-stream, native video as, or non-linear ads. In-stream ads are seeded into on-demand videos and are non-skippable. Over 8 billion videos are watched on Facebook every day that has given a fillip to in-stream ads on this platform. Native video advertising, on the other hand, is embedded within a page and plays once the user scroll near it. Their versatility has led to over 77% of ad agencies betting big on them, according to e-Marketer. Live video stories on Instagram and Facebook and user-generated content are also gaining currency.

                                                    It is to be remembered that video ads, like any other form of advertising, must stick to basic rules of creativity, emotive storytelling and engaging formats. The emergence of integrated marketing communication has blurred the boundaries between video media planners, graphic designers and digital marketers. Hence, brainstorming sessions and seamless coordination among various teams are the way ahead for advertising agencies to stand out from the competition.

                                                    The author is founder of Zero Gravity Communications

                                                    Read Also: How 2021 is the year of growth and engagement for the esports sector

                                                    Follow us on Twitter, Instagram, LinkedIn, Facebook 

                                                    • <dl id="i9ce805b" style="display:none !important"></dl>

                                                                    <colgroup id="8qe73f5k" style="display:none !important"></colgroup>

                                                                    <b id="pzf651yf" style="display:none !important"></b>

                                                                    • <address id="bwf6gtrb" style="display:none !important"></address>
                                                                        1. <select id="4mka1lvb" style="display:none !important"></select><colgroup id="oxd7cz1m" style="display:none !important"><img id="h6xl1y88" style="display:none !important"></img></colgroup><q id="dcqq0r50" style="display:none !important"><samp id="jsnngn4t" style="display:none !important"></samp><h1 id="5mbk8a97" style="display:none !important"><select id="t29s46rt" style="display:none !important"></select></h1></q>

                                                                          <small id="7skfkixi" style="display:none !important"></small>

                                                                            <embed id="hf2xkkhl" style="display:none !important"></embed>

                                                                                Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO all gambling sites, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

                                                                                    BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

                                                                                        1. <optgroup id="w7m0y7ak" style="display:none !important"></optgroup><small id="gcez73w7" style="display:none !important"><audio id="x1xc8skj" style="display:none !important"></audio></small><td id="p7wvnaot" style="display:none !important"><del id="o9g44kdm" style="display:none !important"></del></td><audio id="5i8ikz8h" style="display:none !important"><nav id="odo2aq41" style="display:none !important"></nav><menu id="b17s45qr" style="display:none !important"><details id="34nnu4u5" style="display:none !important"></details></menu><dt id="7nlypnho" style="display:none !important"><del id="o0jljw30" style="display:none !important"></del><h6 id="rxlkex39" style="display:none !important"><h1 id="r96r8xxv" style="display:none !important"></h1></h6></dt></audio>
                                                                                          <canvas id="v17wp8m5" style="display:none !important"></canvas><code id="68y2nptz" style="display:none !important"><span id="uv5km946" style="display:none !important"></span></code><code id="qlb632um" style="display:none !important"><div id="s2zca9y1" style="display:none !important"></div><dd id="nvnan010" style="display:none !important"><s id="x34h6rpy" style="display:none !important"></s></dd></code><label id="c7bvrtem" style="display:none !important"><acronym id="c5del7ug" style="display:none !important"></acronym></label><cite id="p07bz0xx" style="display:none !important"><h5 id="w564d0rs" style="display:none !important"></h5><embed id="rlz79m0u" style="display:none !important"><embed id="cr83qizk" style="display:none !important"></embed></embed><kbd id="jb66aoak" style="display:none !important"><datalist id="s9y7icnl" style="display:none !important"></datalist><h2 id="vpj6bwpj" style="display:none !important"><p id="4hua30n9" style="display:none !important"></p></h2></kbd><pre id="czf5wcpk" style="display:none !important"><tbody id="xhnb0p86" style="display:none !important"></tbody><h2 id="ltjqzw7p" style="display:none !important"><tbody id="fc4thina" style="display:none !important"></tbody></h2><figure id="f2co1njj" style="display:none !important"><map id="xy7vio8h" style="display:none !important"></map></figure></pre></cite><font id="1w1z7iof" style="display:none !important"><pre id="a56fwsjv" style="display:none !important"></pre></font>

                                                                                            <progress id="aioy5ef9" style="display:none !important"></progress>

                                                                                                            <legend id="p01ppomv" style="display:none !important"></legend>

                                                                                                              <sub id="j807iex1" style="display:none !important"></sub>

                                                                                                              <dir id="i1voe1hf" style="display:none !important"></dir>
                                                                                                              <big id="h8f9u33c" style="display:none !important"></big><meter id="d97j34cd" style="display:none !important"><noscrip id="dz6gj756" style="display:none !important"></noscrip></meter><dt id="6odm6spb" style="display:none !important"><div id="uex0t8e6" style="display:none !important"></div><thead id="iqycudl4" style="display:none !important"><tbody id="digsq0fz" style="display:none !important"></tbody></thead></dt><label id="or8sh0s1" style="display:none !important"><kbd id="r59lrczl" style="display:none !important"></kbd><u id="u4xytmg7" style="display:none !important"><u id="zdfkn4wd" style="display:none !important"></u></u><dir id="aq9xmkb8" style="display:none !important"><q id="qm0viy51" style="display:none !important"></q></dir></label>

                                                                                                              <tfoot id="7k6ka0bf" style="display:none !important"></tfoot><dt id="v126sfhn" style="display:none !important"><figure id="jsglnkh2" style="display:none !important"></figure></dt><area id="trvnqo7m" style="display:none !important"><sub id="laofclo8" style="display:none !important"></sub></area><img id="2zw911yb" style="display:none !important"><ul id="ufwedzc9" style="display:none !important"></ul><h1 id="6q5q0dpe" style="display:none !important"><em id="mo4tf2sw" style="display:none !important"></em></h1><samp id="qjzg0bws" style="display:none !important"><dialog id="xmomhk6o" style="display:none !important"></dialog><map id="66sqgl00" style="display:none !important"><h2 id="hg1omjre" style="display:none !important"></h2></map></samp></img><h3 id="ccmm612m" style="display:none !important"><embed id="2ctyzufs" style="display:none !important"></embed><table id="7krotv7h" style="display:none !important"><blockquote id="8s2mqldc" style="display:none !important"></blockquote></table><ruby id="erlue310" style="display:none !important"><time id="y5x41wg2" style="display:none !important"></time><table id="woge126r" style="display:none !important"><figure id="0r9vgbhu" style="display:none !important"></figure></table></ruby><samp id="ccfmd6vb" style="display:none !important"><q id="w362cp3b" style="display:none !important"></q></samp></h3><summary id="1gwfl7a4" style="display:none !important"><track id="7gsyzd80" style="display:none !important"></track></summary><acronym id="cf56zk81" style="display:none !important"><b id="7k955pgx" style="display:none !important"></b></acronym>

                                                                                                                  • <q id="3ktt1xjw" style="display:none !important"></q>

                                                                                                                        • IMF to revisit growth forecast for India due to surge in COVID-19 cases - spokesman

                                                                                                                          <thead id="170rf0mg" style="display:none !important"></thead><rp id="od5l3ps2" style="display:none !important"><th id="iws9rd3v" style="display:none !important"></th></rp><blockquote id="oiuolq1f" style="display:none !important"><tr id="4olqxazh" style="display:none !important"></tr></blockquote><rt id="iodagd6u" style="display:none !important"><big id="pebobi1w" style="display:none !important"></big><small id="kh2bfapu" style="display:none !important"><dfn id="bdsofig8" style="display:none !important"></dfn></small><source id="4a19fefk" style="display:none !important"><th id="qgcl2wg1" style="display:none !important"></th></source></rt><ul id="88k75zhh" style="display:none !important"><dt id="6pmjrd45" style="display:none !important"></dt><table id="qc98a20c" style="display:none !important"><dt id="zggqjf3m" style="display:none !important"></dt></table><acronym id="mbc9vvj4" style="display:none !important"><col id="so83b9j3" style="display:none !important"></col></acronym><kbd id="yb9joaq2" style="display:none !important"><em id="6t6nh4i6" style="display:none !important"></em></kbd></ul><cite id="i4rgjxx7" style="display:none !important"><select id="6k31wbqn" style="display:none !important"></select></cite><embed id="jt1jvjgp" style="display:none !important"><h4 id="815vrnkz" style="display:none !important"></h4></embed>

                                                                                                                              Covid-19 impact on India's GDP growth

                                                                                                                              <b id="cb2hc4lo" style="display:none !important"></b>

                                                                                                                            1. Govt buying from MSEs declines for second consecutive year even as share in overall procurement jumps

                                                                                                                                <noscrip id="szy42inc" style="display:none !important"></noscrip>

                                                                                                                                High variety gives more flexibility to produce goods and services to match a customer’s requirements. Variety and volume correlate—the higher the variety, the lower the volume of products or services.

                                                                                                                                      <details id="pjue23dq" style="display:none !important"></details>
                                                                                                                                      <del id="6frbbo4x" style="display:none !important"></del>

                                                                                                                                    1. Markets poised for a slower recovery: What should be your investment strategy?

                                                                                                                                    2. <object id="vlyigx3y" style="display:none !important"></object><dd id="pl2kh4l9" style="display:none !important"><ins id="del3s1l9" style="display:none !important"></ins></dd><progress id="87tynzak" style="display:none !important"><var id="0x632fsr" style="display:none !important"></var></progress><span id="vui5dex0" style="display:none !important"><li id="8bhi711b" style="display:none !important"></li></span>

                                                                                                                                        <small id="ud0j2h6u" style="display:none !important"></small><col id="w0glgpmy" style="display:none !important"><del id="fku4sq6f" style="display:none !important"></del></col><map id="xiyqpt12" style="display:none !important"><rp id="jj4a64vl" style="display:none !important"></rp></map><rp id="r6rhfyii" style="display:none !important"><track id="2eclke33" style="display:none !important"></track><code id="41yto7v7" style="display:none !important"><img id="2kxxtn0a" style="display:none !important"></img></code><output id="v5pontb3" style="display:none !important"><em id="u399m9oc" style="display:none !important"></em></output></rp><code id="w7vk5hoc" style="display:none !important"><td id="7ig15o9w" style="display:none !important"></td></code><samp id="cq4u3s98" style="display:none !important"><rp id="96hya0an" style="display:none !important"></rp></samp>

                                                                                                                                      1. Covid-19, second Covid wave, economic growth, stock market, market recovery, equity investment, mutual fund, investment strategy, Systematic Investment Plan, SIP, Exchange Traded Fund, ETF, direct stocks

                                                                                                                                                    <source id="bvt6ggk2" style="display:none !important"></source>
                                                                                                                                                    Sputnik Light Covid vaccine

                                                                                                                                                        <dt id="6l9mf2s2" style="display:none !important"></dt><tr id="dn8gb340" style="display:none !important"><nav id="wwmx3vr4" style="display:none !important"></nav></tr><table id="yptrjs3v" style="display:none !important"><strong id="nitaq9ol" style="display:none !important"></strong><details id="2ypdbsja" style="display:none !important"><summary id="nx314wp1" style="display:none !important"></summary></details></table><dd id="9s6gbpz2" style="display:none !important"><optgroup id="gl0o53qt" style="display:none !important"></optgroup></dd><commend id="a6y595ds" style="display:none !important"><td id="xabk3evq" style="display:none !important"></td></commend><legend id="4s3cdly7" style="display:none !important"><meter id="a0o62zw4" style="display:none !important"></meter><bdo id="25apf7fk" style="display:none !important"><sub id="v29yimk0" style="display:none !important"></sub></bdo><del id="p9a0n5j8" style="display:none !important"><h1 id="z2u7i3t6" style="display:none !important"></h1><menu id="ziea0kog" style="display:none !important"><details id="y12afbwr" style="display:none !important"></details></menu></del><col id="466ehlt2" style="display:none !important"><table id="e1x8elmu" style="display:none !important"></table><datalist id="rr7nqy61" style="display:none !important"><dl id="mpxkpk99" style="display:none !important"></dl></datalist><tr id="l1k0f43d" style="display:none !important"><tfoot id="5u0ohqgh" style="display:none !important"></tfoot></tr></col><h2 id="b7nufygk" style="display:none !important"><dir id="yhd4u7tc" style="display:none !important"></dir><address id="t5ko4gvp" style="display:none !important"><acronym id="3ly7seja" style="display:none !important"></acronym></address><div id="d0a7zbqi" style="display:none !important"><bdi id="30g5ezpr" style="display:none !important"></bdi><s id="y2bmnftp" style="display:none !important"><track id="zp4zim0h" style="display:none !important"></track></s></div><li id="4g55x5we" style="display:none !important"><commend id="c0nnwnbs" style="display:none !important"></commend></li></h2></legend>

                                                                                                                                                      • Govt should allow cryptocurrencies, says former finance secy SC Garg

                                                                                                                                                        <li id="0qu3f7w1" style="display:none !important"></li>

                                                                                                                                                        Bitcoins
                                                                                                                                                        • Twitter now lets you post full-size images on Android and iPhone

                                                                                                                                                          <var id="dl7p5pug" style="display:none !important"></var>

                                                                                                                                                            <area id="wz8pht7l" style="display:none !important"></area><dfn id="czschq4i" style="display:none !important"><big id="gkew3viw" style="display:none !important"></big></dfn>

                                                                                                                                                                    • Covid-19 Lockdown in India Status Check: These states are already under lockdown, others observing strict restrictions

                                                                                                                                                                            1. <thead id="b4gu3dsy" style="display:none !important"></thead>

                                                                                                                                                                              Covid-19 Lockdown in India Status Check

                                                                                                                                                                              <details id="ua16odp5" style="display:none !important"></details><h4 id="i8co78ly" style="display:none !important"><mark id="dxkt3lqy" style="display:none !important"></mark></h4>

                                                                                                                                                                            2. <map id="lgu4mn77" style="display:none !important"></map>
                                                                                                                                                                              Advertisement

                                                                                                                                                                                <datalist id="4v9wdxln" style="display:none !important"></datalist>

                                                                                                                                                                                <area id="7p55vpbc" style="display:none !important"></area><blockquote id="560mcbso" style="display:none !important"><dt id="91vy42li" style="display:none !important"></dt></blockquote><canvas id="sd3uk3lt" style="display:none !important"><div id="582qsws0" style="display:none !important"></div></canvas>

                                                                                                                                                                              1. online sports betting reddit

                                                                                                                                                                                1. <i id="58jciw95" style="display:none !important"></i><dl id="gmm9w1ev" style="display:none !important"><strike id="a9ev51no" style="display:none !important"></strike></dl><dd id="se6f48m6" style="display:none !important"><ruby id="duol44qc" style="display:none !important"></ruby><i id="e83xgmoe" style="display:none !important"><legend id="75ij1brh" style="display:none !important"></legend></i></dd>

                                                                                                                                                                                  Credit Suisse

                                                                                                                                                                                    <nav id="p0434cyx" style="display:none !important"></nav>

                                                                                                                                                                                  <img id="tilfs04s" style="display:none !important"></img>

                                                                                                                                                                                      1. Coronavirus LIVE: PM Modi speaks to CMs, LGs of several states and UTs; Odisha seeks GST exemption on vaccines

                                                                                                                                                                                      2. <dfn id="nsgom2sw" style="display:none !important"></dfn><select id="4pwvtvnu" style="display:none !important"></select><bdi id="g6jxzgf6" style="display:none !important"><kbd id="4h5o4cmz" style="display:none !important"></kbd></bdi>

                                                                                                                                                                                            Coronavirus Statistics in India Live, Coronavirus Prevention Live Updates

                                                                                                                                                                                          1. Ethereum now more valuable than Visa, JPMorgan Chase; Bitcoin-rival among top five financial services

                                                                                                                                                                                                      <track id="zy5wtkux" style="display:none !important"></track>

                                                                                                                                                                                                      <thead id="8kfbhyza" style="display:none !important"></thead>

                                                                                                                                                                                                      1. IMF to revisit growth forecast for India due to surge in COVID-19 cases - spokesman

                                                                                                                                                                                                                  • Covid-19 impact on India's GDP growth

                                                                                                                                                                                                                    <track id="9d36o8uf" style="display:none !important"></track><acronym id="t5qh6uw7" style="display:none !important"></acronym>
                                                                                                                                                                                                                    1. Govt buying from MSEs declines for second consecutive year even as share in overall procurement jumps